Two bikinis featuring When Creative Studio's 'Tides' pattern (dark and light blue stripes), switching combinations with yellow tops and bottoms.

When Creative Studio is a feel-good surface design and illustration studio based in Vancouver, BC.

The name When is a statement, not a question. It’s a nod to the unhurried freedom of my personal creative rhythm. When I’m making patterns, the process is pure feeling: I let the work evolve, making tiny adjustments—perhaps only visible to me—until it feels complete. This quiet, careful process is what guarantees thoughtful, balanced results that I am genuinely proud and excited to see on your products. For clients seeking custom pattern commissions or packaging design, please rest assured: my meticulous organization ensures every deadline is met with professional ease, delivering work that is consistently smart, creative, and exactly on time. In short: I'm ready to tie my shoelaces and run my best race when there's a deadline, but I'm just as ready to kick them off when my work simply wants to wander.

Studio services

  • A kids snow-bib printed with a fun, green monster eyeball pattern

    Surface pattern design

    I design and license confident, feel-good visuals with a sense of balance, simplicity and structure.

    If you have products that need a fresh look I’d love to hear from you!

    • Choose existing patterns from my portfolio
    or
    • Work with me to create something new

  • A colourful wedding table with an illustration of Newcastle Upon Tyne's Tyne Bridge in the center

    Commercial illustration & design

    Storytelling and visual communication are both passions of mine. I specialize in light hearted, happy projects that involve:

    • Illustration
    • Illustrative lettering
    • Icon set design
    • Custom font design

Follow along

@cat.dox

Think we’d work well together?

How lovely! Fill out the contact form, or if you’re more of an email person hit me up at cat@whencreativestudio.com with some details about you, your project and anything else that might be relevant. I’ll get back to you as soon as I can!

Get in touch